Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.digitaldirect.co.nz (the "Site").

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and details on how you interact with the Site. We refer to this automatically collected data as "Device Information."

We collect Device Information using the following technologies:

  • Cookies – Data files placed on your device or computer that may include an anonymous unique identifier. To learn more about cookies and how to disable them, visit www.allaboutcookies.org.
  • Log files – These track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web beacons, tags, and pixels – Electronic files used to record information about how you browse the Site.

When you make a purchase or attempt to do so through the Site, we collect certain information from you, including your name, billing address, shipping address, payment details (including credit card numbers), email address, and phone number. We refer to this as "Order Information."

When we talk about "Personal Information" in this Privacy Policy, we mean both Device Information and Order Information.

HOW WE USE YOUR PERSONAL INFORMATION

We use Order Information collected to fulfill any orders placed through the Site (including processing payments, arranging for shipping, and providing invoices or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen orders for potential risk or fraud; and
  • Provide information or marketing materials based on your preferences.

We use Device Information to help us identify potential risks and fraud (particularly your IP address) and to improve our Site’s functionality, including analytics on browsing behavior and marketing effectiveness.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third-party service providers to help us use your data as described above. For example:

  • We use Shopify to power our online store – you can read Shopify’s privacy policy here.
  • We use Google Analytics to understand customer interactions with the Site – learn more about Google’s data policies here. You can opt out of Google Analytics here.

Additionally, we may share your information to comply with legal obligations, respond to subpoenas or law enforcement requests, or protect our business rights.

BEHAVIORAL ADVERTISING

We use Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest. To learn more about targeted advertising, visit the Network Advertising Initiative’s educational page.

You can opt out of targeted advertising via:

You can also opt out of some advertising services through the Digital Advertising Alliance’s opt-out portal.

DO NOT TRACK

Please note that we do not alter our data collection and use practices when we receive a "Do Not Track" signal from your browser.

YOUR RIGHTS

If you are a resident of certain jurisdictions (such as the European Union or New Zealand), you have the right to access, correct, update, or request deletion of your Personal Information. If you would like to exercise this right, please contact us using the details below.

Additionally, if you are an EU resident, please note that we process your information to fulfill contracts (such as processing orders) or for legitimate business interests. Your data may be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

We retain Order Information for our records unless you request its deletion.

CHANGES TO THIS POLICY

We may update this Privacy Policy periodically to reflect changes to our practices, legal requirements, or operational needs.

CONTACT US

For more information about our privacy practices, or if you have any questions or concerns, please contact us via: